Guangzhou show has global reach

 Over the last five years, PCHi has built a strong reputation as a quality industry platform and has gained overwhelming support from exhibiting companies and the industry. With this continued industry endorsement, the event has expanded and grown rapidly from a mere 2,000 m2 of floor space to an expected 6,000 m2 for the 2013 edition. As of 25 June 2012, 248 companies have already signed up to showcase their innovations at PCHi 2013, a figure that is close to eclipsing the number of companies that took part in 2012. Of these, there are 93 international exhibitors from 20 countries and territories, including Argentina, Australia, Bulgaria, France, Germany, Holland, India, Italy, Japan, Korea, Malaysia, Monaco, Switzerland and the US. For PCHi 2013, about 20% of the exhibitors have decided to increase their presence at the show: AkzoNobel, Qingzhou Ailitong New Material, Axialys and Guangzhou Limeida will each occupy 54 m2. For the latter two companies, this is double the size of their stands at PCHi 2012. Newcomers are also determined to heighten awareness about their brands at the show. First-time exhibitors Guangzhou Jiahua and Fenchem Biotek have booked sizeable booths of 54 m2 and 27 m2 respectively. With China taking centre stage in the global marketplace, PCHi provides the most effective business platform for domestic and international ingredient suppliers to engage manufacturers of cosmetic, personal care and household products. The event is rotated annually between Changjiang Delta and Zhuhai Delta – two of China’s most affluent business areas that are also key manufacturing hubs for the personal care, cosmetics, toiletries and home care industry. That is why PCHi continues to draw business professionals such as formulators, manufacturers, R&D technologists, and senior management from all corners of the global community. PCHi provides a one-stop platform for peer-to-peer information exchange on emerging market trends, technological innovations, new scientific developments, and updates on international regulations. Through various marketing initiatives such as the PCHi Cybrary, the PCHi Online Scheduler, and comprehensive market briefings and presentations, PCHi is able to successfully bridge like-minded businesses together to trade and collaborate. PCHi is supported by industry-leading trade associations such as the China Association of Fragrance Flavor and Cosmetic Industries (CAFFCI), the China Association of Surfactant Soap and Detergent Industries (CASSDI), and numerous international trade media.

The China market

Thanks to the incredible rate of urbanisation in China, which has led to a vastly increased level of disposable income, the cosmetics market has grown at a very high rate over the last decade; as much as five times. Even during 2011 alone, retail sales of cosmetics increased by 24.5% (January to November) according to a study conducted by ResearchInChina. Skin care still dominates the market, and 8 out of the top 10 brands are foreign owned. This statistic will only be strengthened by the fact that in 2012, China cut import tariffs for foreign skin care products. However, local brands such as Carslan and Mao Geping are remaining competitive in a strong global market.