Philippines roadshow paves way for Bangkok

The ‘Capturing New Products and Trends’ Roadshow was the first time a PSCS event has attracted so many presentations from suppliers and with over 200 delegates in attendance, proved to be one of the most successful events in the organisation’s history.

The roadshow pre-empted the in-cosmetics Asia show, which takes place in Bangkok from 6-8 November 2012 and enabled companies from the Philippines to learn more about the latest personal care products and trends, while meeting other leading suppliers exhibiting at the event. The one-day event took place at the Hotel Intercontinental in Manila and featured New Product Seminars and Marketing Trends presentations from companies such as Ashland Speciality Products, Euromonitor International, Evonik, Inolex, the Namsiang group of companies, Rhodia and Seppic Asia Singapore.

Highlights of the seminar programme included a Euromonitor presentation delivered by team leader, Samuel Hynh, titled ‘Filipino Beauty Industry In The Global Context: Modern vs Traditional’ which outlined the new opportunities afforded by developments in packaging and advertising, as well as in the growing demand for skin whitening treatments in the region. Also included was an insightful look at the dynamic Korean market. In ‘Innovative ways to achieve performance and aesthetics in natural brands’, Inolex investigated the continued growth of the natural products market across all categories and geographical markets. Traditional formulas rely on heavy waxes and oils, which cause challenges including heavy skin feel, poor performance, high colour, strong odour and instability. New developments in natural materials have given formulators the tools necessary to overcome aesthetic problems and provide performance products to the consumer.