If you have been following the skin care trends in Asia, you know that consumers are interested in protecting their skin from the potentially damaging effects of fine-dust air pollution.
Consumer concerns about air pollution are justified, given that particulate matter as small as 2.5µM – a size approximately 30 times smaller than the width of the average human hair strand – are known to penetrate the skin barrier and impact normal skin function.
Research conducted at Ashland’s Vincience Skin Research Center in France suggests that fine-dust particles initially deplete skin of antioxidants and leave skin feeling dry. Continued exposure may lead to premature wrinkles and larger-than-normal pore size. In some cases, pore-clogging air pollution may also lead to oily skin.
Witnessing these deleterious effects first hand, 41% of consumers in China say they are worried about pollution.1 Major marketers have already responded to these concerns with products tailored to Chinese consumers, such as the Daily Defense creams.
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