Styling wax emulsions for hydrous formulations

 Even with the surge in beard and moustache styling products in the men’s grooming market, a more natural look is preferred, and this look is best achieved using hydrous formulations. 

Waxes are a class of natural compounds that are formable at room temperature. Typically, they are harder, less greasy, and more brittle than fats, and show extreme resistance to moisture, oxidation, and microbial degradation.

Small amounts of wax deposited on hair boost the performance of hair care and hair styling products. Dependent on their chemical composition, waxes can add gloss, reduce combing force and detangle, have anti-static properties, or protect the hair against breakage and environmental stress. Most hair conditioners or masks already contain waxy substances such as fatty alcohols but rarely just waxes, as their melting point can be fairly high or their performance is unknown. Waxes are mainly used for thickening oleogels or W/O emulsions but they have a very interesting activity on hair. As they do not attach firmly on the hair, they add softness but are still easy to remove and do not cause build-up.